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Borna Almasi
Analytics in the VC space | Former Founder | Marketer | Full-stack Engineer

Notes from Industry, Metrics & Measurement

7 Ways to Inform Your Data Strategy

How to measure the value of data and information
How to measure the value of data and information
Image courtesy of Gabby K


13 Metrics You Should Be Tracking (But Don’t)

Photo by Gabby K from Pexels — Modified by Author


The math behind the diversity advantage


Metrics & Measurement

Getting Started With Markov Attribution Models


Metrics & Measurement

The Pitfalls of Projecting Outcomes Using Conversion Rates


Metrics & Measurement

How Small Data Can Lead to Big Insights


Data Engineering

A Controlled Experiment


The Ideal Primary Key For Data Warehousing

This article was originally published on the Show Me The Data blog and has been re-formatted for Medium.


Measurement & Metrics

Counting Hidden Populations

  • Number of homeless people in a city
  • Number of endangered species in the wild
  • Number of illicit drug users


Mind Your Decisions

Using Bayes’ theorem to bust a common myth

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