Borna AlmasiinTowards Data ScienceEscaping SQL Traps with the Unified Star Schema13 min read·May 9, 2021----
Borna AlmasiinStar GazersMeasuring Success–Part 1/3: The Concept of Measurement7 min read·Apr 27, 2021----
Borna AlmasiinTowards Data ScienceHow to Measure Data Quality13 Metrics You Should Be Tracking (But Don’t)9 min read·Mar 15, 2021--1--1
Borna AlmasiinTowards Data ScienceDiversity Leads to Better Solutions. Here’s why.The math behind the diversity advantage12 min read·Mar 6, 2021----
Borna AlmasiinTowards Data ScienceData-Driven Multi-Touch Attribution DemystifiedGetting Started With Markov Attribution Models13 min read·Feb 23, 2021----
Borna AlmasiinShow Me The DataYour Conversion Rates Are Lying To YouThe Pitfalls of Projecting Outcomes Using Conversion Rates7 min read·Feb 11, 2021----
Borna AlmasiinShow Me The DataThe Surprising Power Of Small SamplesHow Small Data Can Lead to Big Insights8 min read·Feb 5, 2021----
Borna AlmasiinTowards Data ScienceHow Do Column Types Effect Join Speeds In Data Warehouses?A Controlled Experiment4 min read·Jan 29, 2021--1--1
Borna AlmasiinShow Me The DataGenerating Unique Keys In BigQueryThe Ideal Primary Key For Data Warehousing4 min read·Jan 26, 2021----
Borna AlmasiinShow Me The DataHow To Measure What You Can’t SeeCounting Hidden Populations6 min read·Jan 14, 2021----
